Today, I want to talk to you about building a habit of consistency to help you with building and growing your brand.
The challenge that I faced, and I know that a lot of people faced is trying to build a habit of consistency. A habit of being able to show up in a consistent fashion to build your brand, so how can you do this?
Watch the video:
How can you build a habit of consistency to help build your brand?
Make it a habit to do things that are outside of your comfort zone
You need to start doing things that are not so comfortable for you. If you asked me a couple of years ago, I wouldn’t be publishing videos and doing live streams. I just hated the sound of my voice and was very, very self-conscious and afraid to talk in front of people, much less broadcast to hundreds, or even potentially, thousands of people across the world.
When you think of it like that, it’s a little bit intimidating. However, if you are not stepping out of your comfort zone, then you’re not going to grow. That happens to be the case with anything in life, not just with building an online brand.
Strive to build a routine… and don’t break it!
Think about working out. If you haven’t worked out in a long time and then start doing it again, it would be very difficult.
For me, I start doing these sprints where I work out and then I stop working out just to take a little break, but then, it’s harder to get back in. So, if I’ve missed more than a few days, it’s harder for me to get back into the routine because I’ve already had this habit that I’ve built and then I’ve broken it.
Don’t quote me on this, but they say it takes about a minimum of 3 weeks or 21 days to really build a habit. But even after that, your goal should be to maintain this routine, especially when it comes to building content for your brand.
Earlier this year, I set out to do a content creation challenge. I wanted to see how I could break out of the resistance of trying to build a habit of creating content for my website, blog, and podcast. So, I set out to do content every single day for 30 days straight. What I’ve found is that, once I’ve started and got halfway through it, it felt almost alien not to be creating content. It felt almost weird not to be sitting at my computer and recording videos or doing a livestream on my phone.
Now, sometimes, it still feels uncomfortable. Sometimes, it still feels like I’m out of my comfort zone, but that’s a good thing.
You want to be tethering on the border of where you’re comfortable and where you’re uncomfortable because when you keep pushing that envelope a little bit further, you’re going to resonate with people more. You’re going to feel more and more comfortable with your abilities. You’re going to feel more at ease with whatever it is that you need to do to push your brand further. I know for me, that’s definitely been the case.
Make it a habit to use your time wisely and set your priorities
You must make it a habit to show up every day. What I mean by that is, you must make it a habit to work on your brand every day.
For me, I wake up at around 5:30 or 6 o’clock in the morning. I probably could do a better job at getting more sleep because I usually only get about 6 hours of sleep. Sometimes, I do admit, I’m pretty exhausted by the end of the day. However, I also have to get my sons ready for school in the morning. They’re two boys. The littlest one is going part time to school, so I help my wife. We tag team getting them ready in the morning. With that said, I try my best to find time to work out and to work on building my brand. I also work a full-time job. It’s all up to me on how I use that time.
In order to continue that habit of being consistent and showing up every day, I’ve got to make my priorities clear.
Could I spend a couple of hours watching Netflix at night? Yeah, but I’ll pay for that. I’m not going to have the time to do other things that I want to do.
You have to be very rigid in your prioritization when you don’t have a whole of lot of time, but it’s a good thing. It’s a good habit to get into to say, “Building my brand is the most important thing for me. Building my brand is the top on my list for me.”
If you’re new to creating content, like posts and videos, you don’t have to be great at it. You don’t have to be a natural at it.
I’m not a natural at it. I suck at it in a lot of ways. I’m not great at writing. I am trying to get better at writing blog posts, but all the content on my blog is from my videos. After I upload a video, it gets transcribed and put on my blog. My virtual assistant helps me do all that. Then, I go and proof it. I read it over. I edit a little bit if I need to and then get it out there.
One of the biggest things for me, over the years trying to create content, was the fact that it took too much time. Now, I don’t think it has to take that much time.
Make it a habit to share yourself and your message
If you want to share a message with the world or share your brand, then it doesn’t have to take that much time.
It just takes a matter of a few minutes to share a thought or an idea. You do can it through a post on social media or through your website, and that’s really going to help.
If you get into a habit of doing that, I guarantee you, not overnight but over time, you will build an audience. An audience who can resonate with your message and the value you bring when it comes to your subject matter.
I hope this inspires you to take action and do something today. Do something that you’re uncomfortable with, like creating a website, content, or simply sharing a message. You’ve got everything at your fingertips, like your cellphone or PC. You’ve got YouTube, Facebook, and all these other apps. You can easily record or type something and share it with the world.
Just go ahead start writing something. Take your phone out and start recording something. Practice writing or recording your voice or seeing your face on video. It will be a little bit scary at first, but over time, you’ll get used to it.
Then, you can make it a habit and be more consistent with sharing yourself and your message, and be on your way to building and growing your brand.
Have any questions or comments? Leave them in the comments below. I’d love to hear from you. 🙂